Approach

One of Europe's leading LED screen hire and installation companies, ADI.TV's jumbo screens bring branded and digital content to life at many of the UK's leading sporting venues.

Delivery

Displaying their wares at Revo, a giant retail conference, we were challenged to devise and film creative shorts that could do these mega screens justice and capture delegates attention.

Using the shape of the screens as a canvas we were inspired by human contortion - how the familiar can become strange, yet beautiful - to create a series of disruptive shorts