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A whole new movement for Hyundai
a big surprise for motoring enthusiasts
Approach
Hyundai is not known for performance motoring. N will change that. Built on some impressive engineering, the new brand started debates among motoring enthusiasts the moment it was launched. So we made that debate our focus – some love it, some can’t believe it. Either way, it’s turning petrol heads.
Delivery
With our petrol head characters, we created a concept that is bold and disruptive – making the audience’s doubts and surprise a central pillar of the work. This through-the-line campaign brought the characters to life across TV, cinema, print, digital and ambient formats.
Production: Chief
Directors: Nathan Camponi/Andy Walmsley
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