For hands that love to make
The Northern Dough Co.
The Northern Dough Co were looking for a brand refresh to give their premium pizza dough more stand-out appeal in the supermarket frozen aisle. Championing 100% natural ingredients and the fun of getting together to make and share great food, our concept brought in a bold, new logo as well as fun illustrative assets which celebrate hands-on baking.
From brand story to architecture and copy tone, we started by repositioning the Northern Dough Co more confidently in the current marketplace. Working with illustrators we focused on 'great food, made together' using playful hands to bring the baking process to life. Rolling out across packaging, a shiny new website, social media launch campaign and advertising specs this project spans film, photography and animation.
Illustration by Lizzie Harris and Charlotte Caswell
Supported by the Innovation Clinic at The University of Central Lancashire
Photography by Robyn Swain