![](https://www.washstudio.co.uk/uploads/case-studies/Baxter-HERO.jpg)
Baxter
Approach
We undertook a full rebrand of Baxter Homes to help position them as one of the North-West’s leading premium house builders. The brand identity needed to work across all collateral including print, web, and social media.
Delivery
We updated the mark to give the brand a more premium, modern look. In addition to this we developed an overarching look for image content to give more of a lifestyle feel to the brand and separate them somewhat from the competition. The mix of imagery, graphic tools and a clear tone of voice all work to reinforce the brand ethos that a Baxter home is one that’s ‘Built Around You’.
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![](https://www.washstudio.co.uk/uploads/case-studies/_img2400x1350/Untitled-1.jpg)
![](https://www.washstudio.co.uk/uploads/case-studies/_img950x950/Baxter-7.gif)
![](https://www.washstudio.co.uk/uploads/case-studies/_img1600x950/Baxter-8.jpg)
![](https://www.washstudio.co.uk/uploads/case-studies/_img950x950/Baxter-10.jpg)
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![](https://www.washstudio.co.uk/uploads/case-studies/_img2400x1350/Baxter-11.jpg)
![](https://www.washstudio.co.uk/uploads/case-studies/_img950x950/Baxter-13.jpg)
![](https://www.washstudio.co.uk/uploads/case-studies/_img1600x950/Baxter-14.jpg)
![](https://www.washstudio.co.uk/uploads/case-studies/_img2400x1350/Baxter-15.jpg)
![](https://www.washstudio.co.uk/uploads/case-studies/_img950x950/Baxter-17.gif)
![](https://www.washstudio.co.uk/uploads/case-studies/_img1600x950/Baxter-16.jpg)