We undertook a full rebrand of Baxter Homes to help position them as one of the North-West’s leading premium house builders. The brand identity needed to work across all collateral including print, web, and social media.
We updated the mark to give the brand a more premium, modern look. In addition to this we developed an overarching look for image content to give more of a lifestyle feel to the brand and separate them somewhat from the competition. The mix of imagery, graphic tools and a clear tone of voice all work to reinforce the brand ethos that a Baxter home is one that’s ‘Built Around You’.