Press Launch Identity


With the press launch of Hyundai’s IONIQ, it was vital that the car’s identity reflected its incredible innovation, smart tech, and driving experience. ‘Shaping the future’ was our answer – with a three-sided geometric shape that would adapt to each execution.


Having created the brand identity and visual look, we manufactured a series of large canvas panels and hanging banners with facts and sound-bites, which could be laid out in any order around the large geodesic dome tents used for launch events.