With the press launch of Hyundai’s IONIQ, it was vital that the car’s identity reflected its incredible innovation, smart tech, and driving experience. ‘Shaping the future’ was our answer – with a three-sided geometric shape that would adapt to each execution.

Having created the brand identity and visual look, we manufactured a series of large canvas panels and hanging banners with facts and sound-bites, which could be laid out in any order around the large geodesic dome tents used for launch events.