Place Branding Campaign.
City experience is one of the most important factors prospective students consider when they are choosing where to Study. Despite its long history as a strong student city, with two reputable universities, Sheffield has traditionally struggled with a city narrative that broke through nationally to prospective students. For this campaign, both universities and the city council came together for a joint project to put Sheffield firmly on the map as a top destination to live and study in.
For this campaign, we took care of everything from creative concept and script writing, all the way through to film and post-production, using our in-house team. The final deliverables went across TV, Cinema, OOH and Social Media.
+ Concept Creation + Campaign Development + Visual Collateral
+ Digital Advertising + Social Media Content + Animation
+ Creative Direction + Film Production + Photography
Uplift in Brand Awareness
Our Extended Team.
Joseph McDonald - DOP
Mr Ben & The Bens - Music
Steve Askey - Animation
Bob Murison - Script
Ben Hackett - Photography