Place Branding Campaign.
Sheffield City.
City experience is one of the most important factors prospective students consider when they are choosing where to Study. Despite its long history as a strong student city, with two reputable universities, Sheffield has traditionally struggled with a city narrative that broke through nationally to prospective students. For this campaign, both universities and the city council came together for a joint project to put Sheffield firmly on the map as a top destination to live and study in.
![](https://www.washstudio.co.uk/uploads/case-studies/_img950x950/city-1.jpg)
![](https://www.washstudio.co.uk/uploads/case-studies/_img1600x950/city-2.jpg)
Delivery
For this campaign, we took care of everything from creative concept and script writing, all the way through to film and post-production, using our in-house team. The final deliverables went across TV, Cinema, OOH and Social Media.
Services
+ Concept Creation + Campaign Development + Visual Collateral
+ Digital Advertising + Social Media Content + Animation
+ Creative Direction + Film Production + Photography
![](https://www.washstudio.co.uk/uploads/case-studies/_img2400x1350/city-3-big.jpg)
19m
Impressions
68k
Campaign Clicks
74%
Uplift in Brand Awareness
![](https://www.washstudio.co.uk/uploads/case-studies/_img950x950/city-5.jpg)
![](https://www.washstudio.co.uk/uploads/case-studies/_img1600x950/city-4.jpg)
![](https://www.washstudio.co.uk/uploads/case-studies/_img2400x1350/city-6.jpg)
![](https://www.washstudio.co.uk/uploads/case-studies/_img950x950/city-7.jpg)
![](https://www.washstudio.co.uk/uploads/case-studies/_img1600x950/city-8.jpg)
![](https://www.washstudio.co.uk/uploads/case-studies/_img2400x1350/city-9-big.jpg)
![](https://www.washstudio.co.uk/uploads/case-studies/_img950x950/city-11.jpg)
![](https://www.washstudio.co.uk/uploads/case-studies/_img1600x950/city-10.jpg)
With Thanks.
Our Extended Team.
Joseph McDonald - DOP
Mr Ben & The Bens - Music
Steve Askey - Animation
Bob Murison - Script
Ben Hackett - Photography