Keep Britain Tidy have been cleaning up our streets since the fifties, working with individuals and businesses to care for the environment on our doorstep. With fast food wrappers topping the most-dropped list we worked to bring this rubbish to life with a playful awareness campaign where the trash talks back.

Blending photography with illustration, the trial run helped to reduce litter by an average of 20% in target areas. Rolling out nationwide, look out for these litter critters coming to a UK street near you as floor and window stickers and posters.

Photography: Tony Blake