With new ownership giving fresh impetus, the rebirth of Lancashire Tea offered a chance for the brand to shake off tired regional stereotypes. We brought our own strong sense of identity to theirs – with a brand style that reflected the real character of our home.

Swapping a dusty vision of local heritage for a fresh look at modern Lancastrian spirit, we ensured that the new brand reflected the region’s humour and style – with illustration and design across packaging, web and outdoor built around the promise of a Winning Cuppa.

Illustration: Dave Gee