More than learning
We've been working with Lancaster University since 2014, and they just keep getting better. For this year's undergraduate campaign we wanted to develop the depth and substance of the brand to match the university’s reputation and status. It's about creating a sense of belonging that moves beyond top line messaging to showcase an authentic experience of Lancaster as ‘the place for me.'
Using an editorial approach to forefront real experiences, the campaign draws on an eclectic mix of authentic content from real students and staff - from photography to illustration, interviews to articles - to really bring the atmosphere of this high-achieving campus university to life, as well as developing a lasting impression and strong emotional connection with its target audiences.
Photography: Sean Conboy