When the very first hole was dug for MediaCityUK in 2007, Wash were there. Our task was to create a brand for the development – to turn what had been only an idea into a living reality.

Working closely with our animators, we wanted to create something with a strong symbolic presence and a certain complexity to reflect the diversity that has ultimately brought this unique development to life. This project was created in conjunction with various Stakeholders including the BBC and Salford Council and University, with many Stakeholder meetings and engagement.

Photography: John Spinks