Work in Progress.
Lancaster University's Enterprise Team support budding entrepreneurs with practical advice, expert mentoring and investment opportunities for startup ventures. After operating out of a back room office they were ready to step into the limelight with a brand new space to fill and needed an identity and proposition to match.
Focusing on a sense of community, we took inspiration from co-working spaces to create a fun identity with a broad appeal to reach out to all types of students, business brained or not. Handwritten illustration banishes their more corporate style to create an adaptable identity designed to grow alongside the project.
Photography: Jonathan Keenan